Once upon a time there was a powerful woman who sat in a room filled with mock garments and anxious designers. This woman would walk down the isle of clothes and one by one nod an approval or raise an eyebrow in disgust.
A nod – Next season catwalk.
Raised eyebrow – Start again.
Well well well, how times have changed in this ever evolving industry. Gone are the days of the rich and powerful controlling what we wear. Now, we are at the mercy of online fashion forces such as 15-year-old blogger Tavi Gevinson and 14-year-old Bethany Mote, a YouTube hauler.
So, what happened?
In the age of technology and the dawn of Generation V (V=Viral), we are being exposed 24/7 to peoples’ opinions, thoughts and lives. YouTube has become an empire of people communicating to the world what they had for breakfast, god awful songs about it being Friday and what their latest buy from the mall was. It only makes sense that if we see a rather attractive, cool girl sporting her favourite new pair of shoes that thousands of others will rush out and purchase them. And it’s these teenagers who haven’t even finished school that are influencing what we will wear next season. That is a lot of power to have.
Simply put, if you write the right thing and display the right goods you too could influence the following season’s trends. Perhaps a challenge here I should take on? It’s all very well and good of me to comment and criticise other people’s choices but what am I doing to actually influence the fashion?
Influential (nfl-nshl) adj 1. Being under the age of 18 and setting key trends in fashion 2. Owning a cool pair of shoes which sends girls ballistic at the mall in the search to find them.
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| Potential crazy trend? Might put this to the test and see how far I can take it.... |
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